In the past 10 years marketing methods that have been used and followed by businesses either small or large, have evolved and changed dramatically. These changes have affected businesses in a positive way and has also affected manager in how they conduct their marketing activities and what methods that they use to get the best out come.
The digital world has become the dominating one in this age and time where everyone is getting their information about what’s going on in the world through their laptop, tablet or smartphone or all of those devices. That is why digital marketing has become a major impacting factor on the buying decision process of prospect customers with all its digital marketing trends.
With new technologies being released everyday people find themselves using more and more ways to be connected to internet. This has encouraged people to keep online almost 24/7 using different devices.
Artificial Intelligence has developed greatly in the past 5 years. Where machine learning has helped in the advancement of sales, marketing and service activities in companies from different industries.
It has enhanced the sales and marketing activities by giving the customer a personalized and improved customer experience.
FinTech is a booming and emerging concept that is spreading and gaining popularity all over the globe and in many different industries. Where different financial transactions have been simplified to be a click of a button on your smartphone, tablet or laptop. Where paying your bills, transferring cash, changing currencies and making different kinds of purchases can now be done from your where-ever is convenient to you.
Blockchain has become a very popular talked about topic nowadays, where some call it “the 5th evolution” of computing. Yet many do not understand it or understand how it affects them or their businesses.
Think about organizations saying that they will "FedEx" it but not sending it via the post office or a person saying "Google it " rather than search it on the internet. When your customers think of you first when they need to take a certain action? Does your customers replace a well-known verb in the language with your brand name? Like "Google it".
Well we all know that finding your ideal customer is no walk in the park. In business, generally recognizing the characteristics, attitude and behavior of the “primary customer” is crucial for a successful marketing campaign.
Today, social media channels are more like a hangout spot on the internet, a lot of people are always on these channels having fun. Businesses saw this as an opportunity to interact and engage with prospects and customers and be more relevant and visible to them.
The real estate industry in Egypt is decelerating in the year 2020 according to eBelton international investment bank, as the demand for properties has decreased and is almost halting, while the supply of properties to sell is increasing at the same rate, causing an overflow in the market.