How to build Your Real Estate company’s digital marketing mix?

Posted by Basma Khamis on Apr 5, 2020 9:12:21 PM

In Real estate marketing, Real Estate Industry, Inbound Marketing


The real estate industry in Egypt is decelerating in the year 2020 according to eBelton international investment bank, as the demand for properties has decreased and is almost halting, while the supply of properties to sell is increasing at the same rate, causing an overflow in the market.While Egyptians have been looking for foreign currencies, especially the US Dollar as a safe and reliable haven for their savings, but due to the governmental currency reformation, the state of the US dollar rate is called into question as whether investing in it is the best option or not.

Therefore, the real estate market remains the most attractive investment for those who are looking for long-term earnings.

How to build Your Real Estate company’s digital marketing mix?

As the real estate market remains the best choice for investors, many real estate companies are paving their ways to provide a great service of high quality that will gain the trust of the customers and achieve high profits in return.

Whether you have an existing marketing team or working with limited resources, developing a marketing real estate plan is essential to succeed in this market, especially in the digital age.

Being aware of the real estate digital marketing tactics such as identifying your ideal client, will give your business an edge over the competition, direct your prospects to a swift choice, and your business into maximizing its profit potential.

To do so, you need to know how to boost your online real estate presence, and create an outstanding digital marketing plan that will accomplish its purposes.

In order to help you understand how all of that goes into crafting a solid online presence, we’ve created this blog explaining how you can establish your presence through building a comprehensive digital marketing mix.

Why is it important to have a comprehensive real estate digital marketing mix in place?

A non-existent digital marketing mix means that your marketing activities are not working in parallel to generate more prospects and high-quality leads worth your time and effort.

Your Digital Marketing Mix should entail:

  1. Market Research
  2. Online marketing plan
  3. Measure and Repeat
  4. Market Research

This stage is the planning stage where you should be asking yourself questions like: who is your target market? What is your budget and how you are going to optimize your marketing budget for different marketing activities? Where do you stand among competitors and what differentiates your business?

Study these questions with your marketing team very well. Don't over-step this phase as it helps you identify your key messages and craft your business value proposition.

Online Marketing Plan

With so many Digital marketing strategies it might be difficult to choose what could work for your business when planning a rewarding online campaign. Nevertheless establishing a strong valuable online presence is vital. In this section, we have put together an online marketing formula for the real estate field.

Conduct an Online Research

In order to define your online brand position, at first, you will need to identify your target market, past clients or even existing prospects, and develop a way to reach and communicate with them.

Set your Website Basics

Your website should be filled with information about your brand and what value you are providing to your clients. It may even contain a portfolio of your latest projects and a news section to keep your clients updated.

Set your Online Strategy

Setting your online strategy based on previous research results will help you establish your social media presence. It will make it easy for you to start conversations with your prospects and engage with them with what interests them.

Create relevant content

Determine what type of content best suits your real estate digital marketing strategy by studying your audience and delivering the right content at the right time.

Measure and Repeat

Analyzing your metrics will help you measure the success of your marketing campaigns and determine a way to track your activities. Optimize your tactics and strategies and then repeat the whole process with Confidence.

At the end, your mission is to integrate all of your marketing activities to create the digital marketing mix that helps to distinguish your brand as a real estate business and earns you leads, secures your customers, and helps you close deals.

Finally, since you are reading this blog post, then you are thinking of a creative and cost-effective method to improve your business recognition.

Your online presence needs to follow your customers' directions which are moving towards technology and innovation.

Your online presence needs to follow your customers' directions which are moving towards technology and innovation. It's also worth your time and effort to check the Beginner's Guide To Take Your Real Estate Marketing To The Next Level.

Download Your Real Estate Guide!