Think about organizations saying that they will "FedEx" it but not sending it via the post office or a person saying "Google it " rather than search it on the internet. When your customers think of you first when they need to take a certain action? Does your customers replace a well-known verb in the language with your brand name? Like "Google it".

Like most real estate professionals, now you should start analyzing your real estate digital marketing plan outcomes for last year, and learn from the obstacles and challenges that you faced. What went wrong? This is always the question any marketing professional should have some answers to.