We are losing Egyptian students to universities abroad, so why aren't we turning the tables? International students are a valuable asset to any Higher Education Institution, yet the lack of awareness and limited access to information prevent potential international candidates from applying.
If your Educational institution has a website, has social media accounts, and has ever sent an email, you're ready for inbound marketing. If you don’t know what inbound marketing is and why is it important for your growth, I recommend you check out these blogs: Inbound Marketing 101: What is it and why do HEIs need it?, Higher Education Marketing Playbook to Stand Out from Competition and How to Increase Enrollment through Inbound.
When it comes to attracting new students, there's a common mistake that higher education marketers and admission teams make: they use the same channels and methods each year. However if you are using inbound marketing, you are on the right track.
As a Higher Education Institution, it is extremely important that anyone coming across your website is met with quality content, a user-friendly experience, and easy navigation. Recently, HEIs started realizing the importance of upgrading their websites regularly as part of their inbound strategy.
Technology has taken over every part of our lives so why are most universities still using pen and paper in students’ admission? Although prospects can find college and program information on universities’ websites and complete an online form or sign up to receive emails, the process of engagement remains very similar to the process before the internet ever existed.
Higher Education Institutions in Egypt are all fighting to get their message to the same audience and what that truly means is that HEIs with name recognition and deep pockets easily go further ahead while everyone else is left to fight over the scraps. There's an easy solution where your institution can create its competitive advantage and reach its full potential; by using Inbound Marketing. Inbound Marketing will help you increase your enrollment numbers with less effort and a smaller budget.
The higher education sector in Egypt is in constant change, the number of universities 10 years ago is not comparable to the number of universities right now and that’s why universities need to go the extra mile in their marketing efforts to meet their enrollment goals.
Higher Education is facing a lot of challenges and over the past decade the higher education sector has been changing significantly. Starting from the students' journey, the factors that impact their decision, and the way they conduct their research in order to reach a decision.
Today's students prefer to conduct their own research online, knowing that, if universities don't have a strong digital marketing strategy, they're more likely to lose students.
Higher education is a complex industry with a wide range of institutions, from the public, private and state, international, and Tech universities. In this competitive environment, it's getting harder every day for private universities, with existing and emerging challenges to attract more students and reach their enrollment targets.