The higher education sector in Egypt is in constant change, the number of universities 10 years ago is not comparable to the number of universities right now and that’s why universities need to go the extra mile in their marketing efforts to meet their enrollment goals.
Higher Education is facing a lot of challenges and over the past decade the higher education sector has been changing significantly. Starting from the students' journey, the factors that impact their decision, and the way they conduct their research in order to reach a decision.
Today's students prefer to conduct their own research online, knowing that, if universities don't have a strong digital marketing strategy, they're more likely to lose students.
Higher education is a complex industry with a wide range of institutions, from the public, private and state, international, and Tech universities. In this competitive environment, it's getting harder every day for private universities, with existing and emerging challenges to attract more students and reach their enrollment targets.
In the past 10 years marketing methods that have been used and followed by businesses either small or large, have evolved and changed dramatically. These changes have affected businesses in a positive way and has also affected manager in how they conduct their marketing activities and what methods that they use to get the best out come.
The digital world has become the dominating one in this age and time where everyone is getting their information about what’s going on in the world through their laptop, tablet or smartphone or all of those devices. That is why digital marketing has become a major impacting factor on the buying decision process of prospect customers with all its digital marketing trends.
With the development of the internet, many businesses find it more practical to hire some working from home employees, in departments that don't require physical presence of employees, to save space in the office or to cut some expenses.
With new technologies being released everyday people find themselves using more and more ways to be connected to internet. This has encouraged people to keep online almost 24/7 using different devices.
Artificial Intelligence has developed greatly in the past 5 years. Where machine learning has helped in the advancement of sales, marketing and service activities in companies from different industries.
It has enhanced the sales and marketing activities by giving the customer a personalized and improved customer experience.