Overcoming marketing challenges: Improve your web strategy in 2022

October 26, 2021 | by Aya Sabry

 

As a Higher Education Institution, it is extremely important that anyone coming across your website is met with quality content, a user-friendly experience, and easy navigation. Recently, HEIs started realizing the importance of upgrading their websites regularly as part of their inbound strategy.

In marketing, Inbound Marketing, Higher Education, Inbound Enrollment, Website

Integrated Admission Systems: A University’s Competitive Advantage

October 24, 2021 | by Merna Helal

 

Technology has taken over every part of our lives so why are most universities still using pen and paper in students’ admission? Although prospects can find college and program information on universities’ websites and complete an online form or sign up to receive emails, the process of engagement remains very similar to the process before the internet ever existed.

In Higher Education, Inbound Enrollment, Admission System

Inbound Marketing 101: What is it and why do HEIs need it?

October 6, 2021 | by Merna Helal

 

Higher Education Institutions in Egypt are all fighting to get their message to the same audience and what that truly means is that HEIs with name recognition and deep pockets easily go further ahead while everyone else is left to fight over the scraps. There's an easy solution where your institution can create its competitive advantage and reach its full potential; by using Inbound Marketing. Inbound Marketing will help you increase your enrollment numbers with less effort and a smaller budget. 

In digital marketing in egypt, Inbound Marketing, Higher Education

Your guide to a successful university marketing plan

September 13, 2021 | by Merna Helal


The higher education sector in Egypt is in constant change, the number of universities 10 years ago is not comparable to the number of universities right now and that’s why universities need to go the extra mile in their marketing efforts to meet their enrollment goals.

In digital marketing in egypt, Higher Education, University

Higher Education Marketing Playbook to Stand Out from Competition

September 13, 2021 | by Aya Sabry

 

Higher Education is facing a lot of challenges and over the past decade the higher education sector has been changing significantly. Starting from the students' journey, the factors that impact their decision, and the way they conduct their research in order to reach a decision.

Today's students prefer to conduct their own research online, knowing that, if universities don't have a strong digital marketing strategy, they're more likely to lose students.

In Higher Education, University, Egypt

4 Challenges Facing Private Universities in Egypt

September 13, 2021 | by Aya Sabry

 

Higher education is a complex industry with a wide range of institutions, from the public, private and state, international, and Tech universities. In this competitive environment, it's getting harder every day for private universities, with existing and emerging challenges to attract more students and reach their enrollment targets.

In Higher Education, University, Egypt

5 Benefits of Attending Webinars

December 20, 2020 | by Yasmin Hisham

 


In marketing, Business Growth, Inbound Marketing, webinar, sales

How can inbound marketing help Fintechs

September 29, 2020 | by Yasmin Hisham

 

In marketing, Business Growth, Inbound Marketing, Marktech, Fintech

Marketing Management Methods Recent Day Changes

April 27, 2020 | by Basma Khamis

In the past 10 years marketing methods that have been used and followed by businesses either small or large, have evolved and changed dramatically. These changes have affected businesses in a positive way and has also affected manager in how they conduct their marketing activities and what methods that they use to get the best out come. 

In Digital Marketing

Digital Marketing Trends 2020: Myths and Facts

April 22, 2020 | by Basma Khamis

The digital world has become the dominating one in this age and time where everyone is getting their information about what’s going on in the world through their laptop, tablet or smartphone or all of those devices. That is why digital marketing has become a major impacting factor on the buying decision process of prospect customers with all its digital marketing trends.

In digital marketing in egypt
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