FinTech is a booming and emerging concept that is spreading and gaining popularity all over the globe and in many different industries. Where different financial transactions have been simplified to be a click of a button on your smartphone, tablet or laptop. Where paying your bills, transferring cash, changing currencies and making different kinds of purchases can now be done from your where-ever is convenient to you.
Customer engagement is the interaction between a customer and a company’s products or services. These interactions are based on customer needs and what the company has to offer.
Martech short for Marketing Technologies, are the technological tools and software used for your company to easily plan, execute and monitor your marketing campaigns. Giving you accurate and real insights, which marketers can collect, analyze and effectively use for your business to succeed.
Blockchain has become a very popular talked about topic nowadays, where some call it “the 5th evolution” of computing. Yet many do not understand it or understand how it affects them or their businesses.
Think about organizations saying that they will "FedEx" it but not sending it via the post office or a person saying "Google it " rather than search it on the internet. When your customers think of you first when they need to take a certain action? Does your customers replace a well-known verb in the language with your brand name? Like "Google it".
Well we all know that finding your ideal customer is no walk in the park. In business, generally recognizing the characteristics, attitude and behavior of the “primary customer” is crucial for a successful marketing campaign.
Today, social media channels are more like a hangout spot on the internet, a lot of people are always on these channels having fun. Businesses saw this as an opportunity to interact and engage with prospects and customers and be more relevant and visible to them.
The real estate industry in Egypt is decelerating in the year 2020 according to eBelton international investment bank, as the demand for properties has decreased and is almost halting, while the supply of properties to sell is increasing at the same rate, causing an overflow in the market.
Like most real estate professionals, now you should start analyzing your real estate digital marketing plan outcomes for last year, and learn from the obstacles and challenges that you faced. What went wrong? This is always the question any marketing professional should have some answers to.
Inbound marketing focuses on enforcing the relationship between a company and its leads -potential customers- so that when they come to the buying decision, they choose it.