With the development of the internet, many businesses find it more practical to hire some working from home employees, in departments that don't require physical presence of employees, to save space in the office or to cut some expenses.
With new technologies being released everyday people find themselves using more and more ways to be connected to internet. This has encouraged people to keep online almost 24/7 using different devices.
Artificial Intelligence has developed greatly in the past 5 years. Where machine learning has helped in the advancement of sales, marketing and service activities in companies from different industries.
It has enhanced the sales and marketing activities by giving the customer a personalized and improved customer experience.
FinTech is a booming and emerging concept that is spreading and gaining popularity all over the globe and in many different industries. Where different financial transactions have been simplified to be a click of a button on your smartphone, tablet or laptop. Where paying your bills, transferring cash, changing currencies and making different kinds of purchases can now be done from your where-ever is convenient to you.
Customer engagement is the interaction between a customer and a company’s products or services. These interactions are based on customer needs and what the company has to offer.
Martech short for Marketing Technologies, are the technological tools and software used for your company to easily plan, execute and monitor your marketing campaigns. Giving you accurate and real insights, which marketers can collect, analyze and effectively use for your business to succeed.
Blockchain has become a very popular talked about topic nowadays, where some call it “the 5th evolution” of computing. Yet many do not understand it or understand how it affects them or their businesses.
Think about organizations saying that they will "FedEx" it but not sending it via the post office or a person saying "Google it " rather than search it on the internet. When your customers think of you first when they need to take a certain action? Does your customers replace a well-known verb in the language with your brand name? Like "Google it".
Well we all know that finding your ideal customer is no walk in the park. In business, generally recognizing the characteristics, attitude and behavior of the “primary customer” is crucial for a successful marketing campaign.
Today, social media channels are more like a hangout spot on the internet, a lot of people are always on these channels having fun. Businesses saw this as an opportunity to interact and engage with prospects and customers and be more relevant and visible to them.