We are losing Egyptian students to universities abroad, so why aren't we turning the tables? International students are a valuable asset to any Higher Education Institution, yet the lack of awareness and limited access to information prevent potential international candidates from applying.
If your Educational institution has a website, has social media accounts, and has ever sent an email, you're ready for inbound marketing. If you don’t know what inbound marketing is and why is it important for your growth, I recommend you check out these blogs: Inbound Marketing 101: What is it and why do HEIs need it?, Higher Education Marketing Playbook to Stand Out from Competition and How to Increase Enrollment through Inbound.
When it comes to attracting new students, there's a common mistake that higher education marketers and admission teams make: they use the same channels and methods each year. However if you are using inbound marketing, you are on the right track.
As a Higher Education Institution, it is extremely important that anyone coming across your website is met with quality content, a user-friendly experience, and easy navigation. Recently, HEIs started realizing the importance of upgrading their websites regularly as part of their inbound strategy.
Higher Education Institutions in Egypt are all fighting to get their message to the same audience and what that truly means is that HEIs with name recognition and deep pockets easily go further ahead while everyone else is left to fight over the scraps. There's an easy solution where your institution can create its competitive advantage and reach its full potential; by using Inbound Marketing. Inbound Marketing will help you increase your enrollment numbers with less effort and a smaller budget.
With new technologies being released everyday people find themselves using more and more ways to be connected to internet. This has encouraged people to keep online almost 24/7 using different devices.
Think about organizations saying that they will "FedEx" it but not sending it via the post office or a person saying "Google it " rather than search it on the internet. When your customers think of you first when they need to take a certain action? Does your customers replace a well-known verb in the language with your brand name? Like "Google it".
Well we all know that finding your ideal customer is no walk in the park. In business, generally recognizing the characteristics, attitude and behavior of the “primary customer” is crucial for a successful marketing campaign.