Inbound Marketing

Benefits of tracking your potential students’ applications

Tracking potential students' applications can provide valuable insights and benefits for universities utilizing inbound marketing strategies.

The college admission enrollment process can be a real maze to higher education institutions and many universities struggle to track applicants through their journey.  An admission system can provide the necessary assistance to your admissions office, streamlining the process and making the application process easier for both administrators and applicants.

Universities are competing more than ever before to attract the best talent, and doing so doesn’t stop at the marketing campaign. The creation of engaging interactive content is one thing; maintaining that engagement through to enrolment is key to a successful recruitment campaign and this can only be achieved through the implementation of an applicant tracking system.

There are numerous benefits to being able to track and visualize the stage at which a prospective student is in the application process, but it’s incredibly difficult to do so without the right software.

The table of contents:

  1. Increase in the number of applicants
  2. Track your prospectives’ communication history
  3. Measure engagement
  4. Connect your team
  5. individualized learning paths
  6. It promotes healthy competition between students

1. Increase in the number of applicants:

Multiple higher education institutions have shown an increase in the number of applicants after using software to track their students’ applications. The software enables them to capture data and track a student’s journey, significantly accelerating the admission process. 

Shortly after adopting their new admissions software, many institutions reported a huge increase in the number of applications they received as well as a significant drop in the time it took them to process those applications.

benefits of tracking students app


With an average of 62% increase in student application numbers and a 20% reduction in processing time, institutions that use admissions software are at a major advantage compared with those that rely on other systems.

By knowing who is interested in your university, you can tailor the way in which you communicate with them and address any concerns so that the potential applicant gets relevant targeted content. Ultimately, having an overview of the student application journey enables your university to cater to people’s individual needs and requirements.

2. Track your prospectives’ communication history:

Today, students spend a lot of time searching for information about universities whether on social media, websites, or other platforms. That’s why your institution needs to ensure that its content is not only searchable but designed in a way that encourages the candidates to submit their information. Once this data has been captured and stored on the system, the journey begins. The admissions software enables you to see a complete picture of their activity, making it much easier to tailor your message to their needs.

3. Measure engagement:

With admission software, you can track how your prospective students engage with all of your content, including landing pages, online events, and email campaigns. You’ll be able to access all information from click-through rates and bounce rates to the number of opens and replies. This information can be used to both improve strategy moving forward and help re-engage candidates, by nurturing them through the application channel.

When it comes to prospective students' admissions success, being able to track the candidate’s application journey is a crucial part of the process. Powerful communication, collaboration, and automation tools enable administrators in higher education institutes to track application history and status facilitating the process of capturing prospectives’ attention through engaging content and marketing. 

In Scitecs, we realize how challenging the Higher Education sector became and how hard it is for universities to survive. That's why we created STEP -Scitecs Technology in Education Program- to help HEI reach its goals by providing adequate practices and tools of the latest marketing and admission technologies.

A crucial STEP your HEI should start adopting to increase its enrollment numbers is to get admission software to be able to track prospective applications, helping your institution to collect more detailed insights and tailoring their messages to the perspectives’ needs.

4. Connect your team

Sharing data through email can be time-consuming, and data can get lost in the process. You can use admissions software to keep track of all of your team's interactions with an applicant in one place, which makes it simpler to share data, store everyone's notes, assign tasks, and cooperate.

5. Individualized learning paths

Every student learns in their own unique way. Academic tracking provides each student with a curriculum that is tailored to their specific abilities. Academic tracking, in this configuration, enables personalized learning similar to one-on-one instruction.

Finally, this simplified learning path ensures that each student receives the attention and support they require, allowing them to reach their full potential.

6. It promotes healthy competition between students

Academic tracking provides the students with choices as well as fair competition. Those who might fall even further behind in other systems may be motivated to keep up with their peers. As a result, they will get more out of their education and be better equipped for their future careers and other pursuits.


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