Inbound Enrollment: The Best Method to Attract International Students

June 7, 2022 | by Merna Helal

 

We are losing Egyptian students to universities abroad, so why aren't we turning the tables? International students are a valuable asset to any Higher Education Institution, yet the lack of awareness and limited access to information prevent potential international candidates from applying. 

In Inbound Marketing, Higher Education, Inbound Enrollment

Benefits of tracking your potential students’ applications

June 7, 2022 | by Aya Sabry



In Inbound Marketing, Higher Education, Inbound Enrollment, Admission System

3 Tips for Higher Educational Institutions' Inbound Marketers

June 7, 2022 | by Merna Helal

 

If your Educational institution has a website, has social media accounts, and has ever sent an email, you're ready for inbound marketing. If you don’t know what inbound marketing is and why is it important for your growth, I recommend you check out these blogs: Inbound Marketing 101: What is it and why do HEIs need it?, Higher Education Marketing Playbook to Stand Out from Competition and How to Increase Enrollment through Inbound. 

When it comes to attracting new students, there's a common mistake that higher education marketers and admission teams make: they use the same channels and methods each year. However if you are using inbound marketing, you are on the right track.
 

In Inbound Marketing, Higher Education, Inbound Enrollment

Overcoming marketing challenges: Improve your web strategy in 2022

October 26, 2021 | by Aya Sabry

 

As a Higher Education Institution, it is extremely important that anyone coming across your website is met with quality content, a user-friendly experience, and easy navigation. Recently, HEIs started realizing the importance of upgrading their websites regularly as part of their inbound strategy.

In marketing, Inbound Marketing, Higher Education, Inbound Enrollment, Website

Integrated Admission Systems: A University’s Competitive Advantage

October 24, 2021 | by Merna Helal

 

Technology has taken over every part of our lives so why are most universities still using pen and paper in students’ admission? Although prospects can find college and program information on universities’ websites and complete an online form or sign up to receive emails, the process of engagement remains very similar to the process before the internet ever existed.

In Higher Education, Inbound Enrollment, Admission System
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