Aya Sabry

Recent Posts

Benefits of tracking your potential students’ applications

In Inbound Marketing, Higher Education, Inbound Enrollment, Admission System

Overcoming marketing challenges: Improve your web strategy in 2022


As a Higher Education Institution, it is extremely important that anyone coming across your website is met with quality content, a user-friendly experience, and easy navigation. Recently, HEIs started realizing the importance of upgrading their websites regularly as part of their inbound strategy.

In marketing, Inbound Marketing, Higher Education, Inbound Enrollment, Website

Higher Education Marketing Playbook to Stand Out from Competition


Higher Education is facing a lot of challenges and over the past decade the higher education sector has been changing significantly. Starting from the students' journey, the factors that impact their decision, and the way they conduct their research in order to reach a decision.

Today's students prefer to conduct their own research online, knowing that, if universities don't have a strong digital marketing strategy, they're more likely to lose students.

In Higher Education, University, Egypt