Artificial Intelligence has developed greatly in the past 5 years. Where machine learning has helped in the advancement of sales, marketing and service activities in companies from different industries.
It has enhanced the sales and marketing activities by giving the customer a personalized and improved customer experience.

Martech short for Marketing Technologies, are the technological tools and software used for your company to easily plan, execute and monitor your marketing campaigns. Giving you accurate and real insights, which marketers can collect, analyze and effectively use for your business to succeed.

CRM with marketing automation is one of the 2020 trends. Unlike other trends, this one isn't based on assumptions and shows tangible results. However, it may be complicated to understand the differences between marketing automation and CRM.

If you are reading this article you have already realized the importance of digital presence for every business in 2020. At the same time, you must be confused how to arrange digital workflow, what tools and channels exactly you need to implement and what’s more important who should execute your digital marketing activities.