Artificial Intelligence has developed greatly in the past 5 years. Where machine learning has helped in the advancement of sales, marketing and service activities in companies from different industries.
It has enhanced the sales and marketing activities by giving the customer a personalized and improved customer experience.
FinTech is a booming and emerging concept that is spreading and gaining popularity all over the globe and in many different industries. Where different financial transactions have been simplified to be a click of a button on your smartphone, tablet or laptop. Where paying your bills, transferring cash, changing currencies and making different kinds of purchases can now be done from your where-ever is convenient to you.
Customer engagement is the interaction between a customer and a company’s products or services. These interactions are based on customer needs and what the company has to offer.
Martech short for Marketing Technologies, are the technological tools and software used for your company to easily plan, execute and monitor your marketing campaigns. Giving you accurate and real insights, which marketers can collect, analyze and effectively use for your business to succeed.
Blockchain has become a very popular talked about topic nowadays, where some call it “the 5th evolution” of computing. Yet many do not understand it or understand how it affects them or their businesses.
Inbound marketing focuses on enforcing the relationship between a company and its leads -potential customers- so that when they come to the buying decision, they choose it.
CRM with marketing automation is one of the 2020 trends. Unlike other trends, this one isn't based on assumptions and shows tangible results. However, it may be complicated to understand the differences between marketing automation and CRM.
Nowadays operating a successful business has become very hard. In the past a new good business idea could easily find its spot within the market, could attract customers through simple marketing and thrive, at least for a while.
An email marketing campaign can be a very beneficial tool for your business and it can help you grow your sales significantly either directly through reaching out to prospects who seem interested in your products or services or indirectly by cutting down your marketing costs and giving you a higher return on investment (ROI).
If you are reading this article you have already realized the importance of digital presence for every business in 2020. At the same time, you must be confused how to arrange digital workflow, what tools and channels exactly you need to implement and what’s more important who should execute your digital marketing activities.