The higher education sector in Egypt is in constant change, the number of universities 10 years ago is not comparable to the number of universities right now and that’s why universities need to go the extra mile in their marketing efforts to meet their enrollment goals.
The digital world has become the dominating one in this age and time where everyone is getting their information about what’s going on in the world through their laptop, tablet or smartphone or all of those devices. That is why digital marketing has become a major impacting factor on the buying decision process of prospect customers with all its digital marketing trends.
2020 has just started, but its first quarter has already brought much upheaval, including the notorious Coronavirus. However, such reputable sources like Forbes and Independent predicted it in 2018, which means Coronavirus is one reason out of various factors causing crises.