Merna Helal

Recent Posts

Inbound Enrollment: The Best Method to Attract International Students

June 7, 2022 | by Merna Helal

 

We are losing Egyptian students to universities abroad, so why aren't we turning the tables? International students are a valuable asset to any Higher Education Institution, yet the lack of awareness and limited access to information prevent potential international candidates from applying. 

In Inbound Marketing, Higher Education, Inbound Enrollment

3 Tips for Higher Educational Institutions' Inbound Marketers

June 7, 2022 | by Merna Helal

 

If your Educational institution has a website, has social media accounts, and has ever sent an email, you're ready for inbound marketing. If you don’t know what inbound marketing is and why is it important for your growth, I recommend you check out these blogs: Inbound Marketing 101: What is it and why do HEIs need it?, Higher Education Marketing Playbook to Stand Out from Competition and How to Increase Enrollment through Inbound. 

When it comes to attracting new students, there's a common mistake that higher education marketers and admission teams make: they use the same channels and methods each year. However if you are using inbound marketing, you are on the right track.
 

In Inbound Marketing, Higher Education, Inbound Enrollment

Integrated Admission Systems: A University’s Competitive Advantage

October 24, 2021 | by Merna Helal

 

Technology has taken over every part of our lives so why are most universities still using pen and paper in students’ admission? Although prospects can find college and program information on universities’ websites and complete an online form or sign up to receive emails, the process of engagement remains very similar to the process before the internet ever existed.

In Higher Education, Inbound Enrollment, Admission System

Inbound Marketing 101: What is it and why do HEIs need it?

October 6, 2021 | by Merna Helal

 

Higher Education Institutions in Egypt are all fighting to get their message to the same audience and what that truly means is that HEIs with name recognition and deep pockets easily go further ahead while everyone else is left to fight over the scraps. There's an easy solution where your institution can create its competitive advantage and reach its full potential; by using Inbound Marketing. Inbound Marketing will help you increase your enrollment numbers with less effort and a smaller budget. 

In digital marketing in egypt, Inbound Marketing, Higher Education

Your guide to a successful university marketing plan

September 13, 2021 | by Merna Helal


The higher education sector in Egypt is in constant change, the number of universities 10 years ago is not comparable to the number of universities right now and that’s why universities need to go the extra mile in their marketing efforts to meet their enrollment goals.

In digital marketing in egypt, Higher Education, University
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