Higher Education is facing a lot of challenges and over the past decade the higher education sector has been changing significantly. Starting from the students' journey, the factors that impact their decision, and the way they conduct their research in order to reach a decision.
Today's students prefer to conduct their own research online, knowing that, if universities don't have a strong digital marketing strategy, they're more likely to lose students.
Higher education is a complex industry with a wide range of institutions, from the public, private and state, international, and Tech universities. In this competitive environment, it's getting harder every day for private universities, with existing and emerging challenges to attract more students and reach their enrollment targets.