Customer engagement is the interaction between a customer and a company’s products or services. These interactions are based on customer needs and what the company has to offer.
Martech short for Marketing Technologies, are the technological tools and software used for your company to easily plan, execute and monitor your marketing campaigns. Giving you accurate and real insights, which marketers can collect, analyze and effectively use for your business to succeed.
FinTech is a booming and emerging concept that is spreading and gaining popularity all over the globe and in many different industries. Where different financial transactions have been simplified to be a click of a button on your smartphone, tablet or laptop. Where paying your bills, transferring cash, changing currencies and making different kinds of purchases can now be done from your where-ever is convenient to you.
Artificial Intelligence has developed greatly in the past 5 years. Where machine learning has helped in the advancement of sales, marketing and service activities in companies from different industries.
Well we all know that finding your ideal customer is no walk in the park. In business, generally recognizing the characteristics, attitude and behavior of the “primary customer” is crucial for a successful marketing campaign.
While taking a look at the latest trends used by digital marketing agencies in Egypt, we found some innovative real estate marketing ideas in Egypt that give any business 'The Edge' over the competition.
Those ideas, when applied appropriately, will generate more prospects and make it less difficult to convert leads into clients.
The real estate industry in Egypt is reaching an inflation that may follow the current growth in the industry. Studies have shown that this bubble may continue until next year, as the property growth rates have reached 15% -according to the Ministry of Planning and International Cooperation-.
With new technologies being released everyday people find themselves using more and more ways to be connected to internet. This has encouraged people to keep online almost 24/7 using different devices. In addition, around 74% of US population is expected to have at least one smartphone by the end of year 2018 while the number for the UAE is 85% which translates into a lot of devices that are constantly connected to the World Wide Web. Different studies say that the average adult uses at least 4 devices a day in order to be connected to internet.
Like most real estate professionals, now you should start analyzing your real estate marketing plan outcomes for last year, and learn from the problems you faced. What went wrong? This is always the question any marketing professional should have some answers to.