Well we all know that finding your ideal customer is no walk in the park. In business, generally recognizing the characteristics, attitude and behavior of the “primary customer” is crucial for a successful marketing campaign.
The real estate industry in Egypt is reaching an inflation that may follow the current growth in the industry. Studies have shown that this bubble may continue until next year, as the property growth rates have reached 15% -according to the Ministry of Planning and International Cooperation-.
With new technologies being released everyday people find themselves using more and more ways to be connected to internet. This has encouraged people to keep online almost 24/7 using different devices. In addition, around 74% of US population is expected to have at least one smartphone by the end of year 2018 while the number for the UAE is 85% which translates into a lot of devices that are constantly connected to the World Wide Web. Different studies say that the average adult uses at least 4 devices a day in order to be connected to internet.
Like most real estate professionals, now you should start analyzing your real estate marketing plan outcomes for last year, and learn from the problems you faced. What went wrong? This is always the question any marketing professional should have some answers to.
Think about organizations saying that they will "FedEx" it but not sending it via the post office or a person saying "Google it " rather than search it on the internet.