The difference between objectives and KPIs in Digital Marketing

Posted by Nada Ezz on Mar 5, 2017 4:23:54 PM

It's that time of the month/year where you as a digital marketer, social media specialist, SEO specialist or a content writer is asked to hand in a report to your manager.

Have you achieved what's expected? Have your marketing campaign efforts paid off? Are you both on the same track?

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