What If today ‘s B2B buyer expects the same type of experience as a B2C buyer ? Are you a B2B business? So, if your company sell products or services to other businesses, don’t you think it’s time to update your B2B marketing strategy for a new generation of buyers? Think about it.
Every Time you walk into a business meeting, you find out that sales and marketing data doesn't match? Then, teams start to play the blaming game, and spend hours trying to discover what’s going on and what insights are actionable. Does it happens daily?
So, have you ever wondered, about the reasons of the ongoing conflicts between the sales team and the marketing team in your company, the impact of these ongoing conflicts on your business and revenue, and solutions to Align both of sales and marketing teams in your Business and get them on the same page.
Over the past few years, the world has been turned to the digital technologies. Consequently, customers are more self-educated than ever before. Today’s B2B customers behaviors’ have changed – they expect engaging and personal brand experiences throughout companies social media channels and websites, to have immediate access to information and services they search for.
Inbound marketing focuses on enforcing the relationship between a company and its leads -potential customers- so that when they come to the buying decision, they choose it.
Generating qualified leads, who will turn into customers was never an easy task! Capturing the right leads is like fishing, you have to understand everything about your potential customers needs and also be patient in order to push them down your sales funnel.
1.Optimize The Landing Page Of Your Marketing Campaign
When working on a campaign to generate more B2B qualified leads, you try to attract the biggest number of your target audience to visit your website and convert them into leads by filling-in a form to get the valuable content offer you’re providing them.
Today’s technology has changed how we do business and the way consumers search for products they need. Most of consumers go online to discover some solutions to their problems that helps them make their own decisions about companies they will deal with, or products they will buy.
We are all hitting by the fact that, managers are always making decisions in business based on their experiences.