4 Lead Capturing Tactics to Rock Your Sales Conversion Rate

Posted by Hadeer Essam on Jul 19, 2018 1:28:05 PM

AdWords work incredibly well and almost lulls you into a false sense of believe. But there isn’t anywhere else where people actually complete the search/click/convert process. Not in content marketing, or social media, and even on Facebook. On the contrary, you are in front of a very particular situation where most of the visitors on your website, which might range from 70% to 90%, will leave your website without having bought a single thing and they will probably never return. And if you think this is something to worry about, you still need to continue reading.

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Topics: lead generation, B2B marketing, B2B inbound marketing, Digital Marketing

5 Tips to Increase your Conversion Rate with Video Marketing

Posted by Mayar Sabry on Jul 19, 2018 1:00:17 PM

It’s not new that video marketing is growing very fast and is being critical to use by marketers to increase conversion rate.

Here are some important stats to see how fast is video marketing growing:

  1. By 2019, video will account for 80% of global internet traffic (Cisco)
  2. Two-thirds of marketers and agency executives confirm that video is the next trend in content marketing (iab)
  3. 82% of of B2C businesses report that video has become their most popular content marketing tactic (Content Marketing Institute)
  4. 48% of marketers plan to add YouTube to their content strategy in 2018. (HubSpot)
  5. Companies using videos in their marketing grow revenue 49% faster year-on-year than those which don’t (Aberdeen Group, 2015)

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Topics: B2B marketing, lead generation, B2B inbound marketing, Digital Marketing, content marketing

How to perfectly choose the content type for your audience

Posted by Mayar Sabry on Jul 1, 2018 4:48:48 PM

Content creation is the way a brand connects and engages with its audience. That’s why you must know your audience very well, listen to them and engage in conversations with them, if you want to create content in the way they think.

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Topics: content marketing, lead generation, Digital Marketing

5 Steps To Find Your Perfect Customers Online

Posted by Hinar Negm on Jul 1, 2018 4:22:46 PM

 

Customers are the lifeblood of your business, and finding out where your customers are online is also an essential part of your efforts to build your business strategy and raise your profile with potential customers. Many business owners waste a lot of time using many social media channels a day but not the channels used by their customers. Many issues arise because business owners don’t have a clear idea of what their ‘Ideal’ customers looks like.

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Topics: lead generation, Digital Marketing

Powerful Must Do List to Update Your B2B Marketing Strategy

Posted by Hinar Negm on Apr 11, 2018 10:45:29 AM

What If today ‘s B2B buyer expects the same type of experience as a B2C buyer ? Are you a B2B business? So, if your company sell products or services to other businesses, don’t you think it’s time to update your B2B marketing strategy for a new generation of buyers? Think about it.

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Topics: B2B marketing, lead generation, Digital Marketing

5 Tips to Integrate Sales and Marketing in your Business

Posted by Hinar Negm on Apr 11, 2018 10:45:07 AM

 

Every Time you walk into a business meeting, you find out that sales and marketing data doesn't match? Then, teams start to play the blaming game, and spend hours trying to discover what’s going on and what insights are actionable. Does it happen daily?

So, have you ever wondered, about the reasons of the ongoing conflicts between the sales team and the marketing team in your company, the impact of these ongoing conflicts on your business and revenue, and solutions to Align both of sales and marketing teams in your Business and get them on the same page.

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Topics: B2B marketing, lead generation, Digital Marketing

Why Using Inbound Marketing For your B2B?

Posted by Hinar Negm on Apr 11, 2018 10:44:29 AM

 Over the past few years, the world has been turned to the digital technologies. Consequently, customers are more self-educated than ever before. Today’s B2B customers behaviors’ have changed – they expect engaging and personal brand experiences throughout companies social media channels and websites, to have immediate access to information and services they search for.

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Topics: B2B marketing, B2B inbound marketing, lead generation

5 Marketing Tactics To Raise Your Sales Conversion Rate

Posted by Mayar Sabry on Mar 29, 2018 12:41:01 PM

 

Inbound marketing focuses on enforcing the relationship between a company and its leads -potential customers- so that when they come to the buying decision, they choose it.

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Topics: B2B marketing, B2B inbound marketing, lead generation

5 Tactics To Generate More Customers And Qualified Leads To Your Business

Posted by Mayar Sabry on Mar 21, 2018 3:09:38 PM

 

Generating qualified leads, who will turn into customers was never an easy task! Capturing the right leads is like fishing, you have to understand everything about your potential customers needs and also be patient in order to push them down your sales funnel.

1.Optimize The  Landing Page Of Your Marketing Campaign

When working on a campaign to generate more B2B qualified leads, you try to attract the biggest number of your target audience to visit your website and convert them into leads by filling-in a form to get the valuable content offer you’re providing them.

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Topics: B2B marketing, lead generation

The 4 Proven Keys to Raise your Sales with Inbound Marketing

Posted by Hinar Negm on Mar 21, 2018 3:07:05 PM

Today’s technology has changed how we do business and the way consumers search for products they need. Most of consumers go online to discover some solutions to their problems that helps them make their own decisions about companies they will deal with, or products they will buy.

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Topics: lead generation, B2B marketing, B2B inbound marketing

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