For many companies, the implementation of a chatbot is about working smarter – chatbots can connect across channels, applications and devices to deliver an omnichannel experience.
But, the real value of chatbots lies in what you do with the data from conversations with customers or prospects. With bots we can analyze how consumers interact; conversation length, and nudges that lead to particular behaviors to understand the customer journey. Also, bots boost the customer experience, completing the loop on engagement and sales.
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