3 B2B chatbots case studies:Do Chatbots Increase sales?

Posted by Hinar Negm on Jul 19, 2018 12:38:33 PM

For many companies, the implementation of a chatbot is about working smarter – chatbots can connect across channels, applications and devices to deliver an omnichannel experience.

But, the real value of chatbots lies in what you do with the data from conversations with customers or prospects. With bots we can analyze how consumers interact; conversation length, and nudges that lead to particular behaviors to understand the customer journey. Also, bots boost the customer experience, completing the loop on engagement and sales.

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Topics: B2B inbound marketing, B2B marketing, digital marketing services

The difference between objectives and KPIs in Digital Marketing

Posted by Nada Ezz on Mar 5, 2017 4:23:54 PM

It's that time of the month/year where you as a digital marketer, social media specialist, SEO specialist or a content writer is asked to hand in a report to your manager.

Have you achieved what's expected? Have your marketing campaign efforts paid off? Are you both on the same track?

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Topics: Real Estate, differences between objectives and KPIs, objectives and KPIs, Digital Marketing, digital marketing in egypt, digital marketing tools, digital marketing services

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