To achieve business growth, most of the companies put significant efforts and resources. However, 9 out of 10 businesses don’t reach their business goals. Why? Outdated business concepts, such as marketing funnel, is one of the reasons for this.
Today, social media channels are more like a hangout spot on the internet, a lot of people are always on these channels having fun, businesses saw this and started using it to interact with their customers to engage them more because always being visible makes them more relevant and leads to an increase in sales.
AdWords work incredibly well and almost lulls you into a false sense of believe. But there isn’t anywhere else where people actually complete the search/click/convert process. Not in content marketing, or social media, and even on Facebook. On the contrary, you are in front of a very particular situation where most of the visitors on your website, which might range from 70% to 90%, will leave your website without having bought a single thing and they will probably never return. And if you think this is something to worry about, you still need to continue reading.
Facebook is struggling right now to change the way people perceive it. A person who is normally using Fb in their daily life for communicating with friends and family will have problems trying to figuring out the commercial benefits. However, the average person does not know, or does not realize that there three types of profiles on Facebook:
- The personal profile which is the one that people commonly create when they enter Fb for the first time
- Groups communities that are very common for selling products or discussing specific topics or themes
- Facebook “pages” that are intended for brands and companies
It’s not new that video marketing is growing very fast and is being critical to use by marketers to increase conversion rate.
Here are some important stats to see how fast is video marketing growing:
- By 2019, video will account for 80% of global internet traffic (Cisco)
- Two-thirds of marketers and agency executives confirm that video is the next trend in content marketing (iab)
- 82% of of B2C businesses report that video has become their most popular content marketing tactic (Content Marketing Institute)
- 48% of marketers plan to add YouTube to their content strategy in 2018. (HubSpot)
- Companies using videos in their marketing grow revenue 49% faster year-on-year than those which don’t (Aberdeen Group, 2015)
Content creation is the way a brand connects and engages with its audience. That’s why you must know your audience very well, listen to them and engage in conversations with them, if you want to create content in the way they think.
The reasons why your website is not getting enough traffic can vary and currently, there are thousands of people wondering about this very same issue and looking for information on different SEO forums. However, the good news is that, despite not being very simple, there is an answer to why your website is not getting traffic, or an explanation to be more precise.
Topics: Digital Marketing
You have good content, but it just doesn’t seem to get any shares. You wrote a booming blog post, you worked for days on that video, you stretched all of your graphic design muscles to make an infographic, and no one shared any of it.
Customers are the lifeblood of your business, and finding out where your customers are online is also an essential part of your efforts to build your business strategy and raise your profile with potential customers. Many business owners waste a lot of time using many social media channels a day but not the channels used by their customers. Many issues arise because business owners don’t have a clear idea of what their ‘Ideal’ customers looks like.
How many times have you contacted a brand and you were so close to make the buying decision, and then the answer came to you very late, after you felt that you no longer want to conduct a purchase?
On social media, people expect brands to reply instantly or after a few moments to their questions, but when this doesn’t happen, customers start getting mad and feeling ignored, then they may give brands a negative review -which we witness a lot- because “they don’t respect their customers”