6 Fantastic Ways to Use Facebook in your B2B Marketing

Posted by Hadeer Essam on Jul 19, 2018 1:19:11 PM

Facebook is struggling right now to change the way people perceive it. A person who is normally using Fb in their daily life for communicating with friends and family will have problems trying to figuring out the commercial benefits. However, the average person does not know, or does not realize that there three types of profiles on Facebook:

  • The personal profile which is the one that people commonly create when they enter Fb for the first time
  • Groups communities that are very common for selling products or discussing specific topics or themes
  • Facebook “pages” that are intended for brands and companies

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Topics: Digital Marketing, B2B marketing, B2B inbound marketing, content marketing

5 Tips to Increase your Conversion Rate with Video Marketing

Posted by Mayar Sabry on Jul 19, 2018 1:00:17 PM

It’s not new that video marketing is growing very fast and is being critical to use by marketers to increase conversion rate.

Here are some important stats to see how fast is video marketing growing:

  1. By 2019, video will account for 80% of global internet traffic (Cisco)
  2. Two-thirds of marketers and agency executives confirm that video is the next trend in content marketing (iab)
  3. 82% of of B2C businesses report that video has become their most popular content marketing tactic (Content Marketing Institute)
  4. 48% of marketers plan to add YouTube to their content strategy in 2018. (HubSpot)
  5. Companies using videos in their marketing grow revenue 49% faster year-on-year than those which don’t (Aberdeen Group, 2015)

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Topics: Digital Marketing, B2B marketing, lead generation, B2B inbound marketing, content marketing

How to perfectly choose the content type for your audience

Posted by Mayar Sabry on Jul 1, 2018 4:48:48 PM

Content creation is the way a brand connects and engages with its audience. That’s why you must know your audience very well, listen to them and engage in conversations with them, if you want to create content in the way they think.

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Topics: Digital Marketing, lead generation, content marketing

5 Reasons why your social media content isn't going viral

Posted by Hinar Negm on Jul 1, 2018 4:27:32 PM

You have good content, but it just doesn’t seem to get any shares. You wrote a booming blog post, you worked for days on that video, you stretched all of your graphic design muscles to make an infographic, and no one shared any of it.

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Topics: Digital Marketing, B2B marketing, content marketing

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