How To Grow Your Business If Marketing Funnel Is Dead?

Posted by Anna Morozova on Nov 18, 2019 9:34:13 AM

To achieve business growth, most of the companies put significant efforts and resources. However, 9 out of 10 businesses don’t reach their business goals. Why? Outdated business concepts, such as marketing funnel, is one of the reasons for this.

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Topics: Digital Marketing, B2B marketing, Grow your Business

5 Marketing Tactics To Raise Your Sales Conversion Rate

Posted by Mayar Sabry on Oct 1, 2019 9:45:00 AM

 

Inbound marketing focuses on enforcing the relationship between a company and its leads -potential customers- so that when they come to the buying decision, they choose it.

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Topics: B2B marketing, lead generation, B2B inbound marketing

How Realtors Can Break into Inbound Marketing

Posted by Hadeer Essam on Sep 19, 2018 8:28:00 AM

With new technologies being released everyday people find themselves using more and more ways to be connected to internet. This has encouraged people to keep online almost 24/7 using different devices. In addition, around 74% of US population is expected to have at least one smartphone by the end of year 2018 while the number for the UAE is 85% which translates into a lot of devices that are constantly connected to the World Wide Web. Different studies say that the average adult uses at least 4 devices a day in order to be connected to internet.

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Topics: Real Esatet indutsry in Egypt, Real Estate, Real estate marketing, B2B marketing, B2B inbound marketing

How Artificial Intelligence and Machine learning can Magically Increase your Sales?

Posted by Basma Khamis on Jul 19, 2018 2:03:29 PM

Today, social media channels are more like a hangout spot on the internet, a lot of people are always on these channels having fun. Businesses saw this as an opportunity to interact and engage with prospects and customers and be more relevant and visible to them.

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Topics: Digital Marketing, B2B marketing, B2B inbound marketing, marketing

4 Lead Capturing Tactics to Rock Your Sales Conversion Rate

Posted by Hadeer Essam on Jul 19, 2018 1:28:05 PM

AdWords work incredibly well and almost lulls you into a false sense of believe. But there isn’t anywhere else where people actually complete the search/click/convert process. Not in content marketing, or social media, and even on Facebook. On the contrary, you are in front of a very particular situation where most of the visitors on your website, which might range from 70% to 90%, will leave your website without having bought a single thing and they will probably never return. And if you think this is something to worry about, you still need to continue reading.

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Topics: Digital Marketing, B2B marketing, lead generation, B2B inbound marketing

6 Fantastic Ways to Use Facebook in your B2B Marketing

Posted by Hadeer Essam on Jul 19, 2018 1:19:11 PM

Facebook is struggling right now to change the way people perceive it. A person who is normally using Fb in their daily life for communicating with friends and family will have problems trying to figuring out the commercial benefits. However, the average person does not know, or does not realize that there three types of profiles on Facebook:

  • The personal profile which is the one that people commonly create when they enter Fb for the first time
  • Groups communities that are very common for selling products or discussing specific topics or themes
  • Facebook “pages” that are intended for brands and companies

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Topics: Digital Marketing, B2B marketing, B2B inbound marketing, content marketing

5 Tips to Increase your Conversion Rate with Video Marketing

Posted by Mayar Sabry on Jul 19, 2018 1:00:17 PM

It’s not new that video marketing is growing very fast and is being critical to use by marketers to increase conversion rate.

Here are some important stats to see how fast is video marketing growing:

  1. By 2019, video will account for 80% of global internet traffic (Cisco)
  2. Two-thirds of marketers and agency executives confirm that video is the next trend in content marketing (iab)
  3. 82% of of B2C businesses report that video has become their most popular content marketing tactic (Content Marketing Institute)
  4. 48% of marketers plan to add YouTube to their content strategy in 2018. (HubSpot)
  5. Companies using videos in their marketing grow revenue 49% faster year-on-year than those which don’t (Aberdeen Group, 2015)

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Topics: Digital Marketing, B2B marketing, lead generation, B2B inbound marketing, content marketing

3 B2B chatbots case studies:Do Chatbots Increase sales?

Posted by Hinar Negm on Jul 19, 2018 12:38:33 PM

For many companies, the implementation of a chatbot is about working smarter – chatbots can connect across channels, applications and devices to deliver an omnichannel experience.

But, the real value of chatbots lies in what you do with the data from conversations with customers or prospects. With bots we can analyze how consumers interact; conversation length, and nudges that lead to particular behaviors to understand the customer journey. Also, bots boost the customer experience, completing the loop on engagement and sales.

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Topics: digital marketing services, B2B marketing, B2B inbound marketing

5 Reasons why your social media content isn't going viral

Posted by Hinar Negm on Jul 1, 2018 4:27:32 PM

You have good content, but it just doesn’t seem to get any shares. You wrote a booming blog post, you worked for days on that video, you stretched all of your graphic design muscles to make an infographic, and no one shared any of it.

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Topics: Digital Marketing, B2B marketing, content marketing

How response time affects your conversion rate

Posted by Mayar Sabry on Jul 1, 2018 4:15:49 PM

 

How many times have you contacted a brand and you were so close to make the buying decision, and then the answer came to you very late, after you felt that you no longer want to conduct a purchase?


On social media, people expect brands to reply instantly or after a few moments to their questions, but when this doesn’t happen, customers start getting mad and feeling ignored, then they may give brands a negative review -which we witness a lot- because “they don’t respect their customers”

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Topics: Digital Marketing, B2B marketing

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