You have good content, but it just doesn’t seem to get any shares. You wrote a booming blog post, you worked for days on that video, you stretched all of your graphic design muscles to make an infographic, and no one shared any of it.
How many times have you contacted a brand and you were so close to make the buying decision, and then the answer came to you very late, after you felt that you no longer want to conduct a purchase?
On social media, people expect brands to reply instantly or after a few moments to their questions, but when this doesn’t happen, customers start getting mad and feeling ignored, then they may give brands a negative review -which we witness a lot- because “they don’t respect their customers”
As technology advances each year, the digital marketing strategies and tactics for B2B companies become more advanced and complex. On the other hand, digital marketing has proven to be a powerful tool for B2B companies to engage with their targeted audience, and retain their customers over all social media channels.
According to the 2016 B2B Technology Content Marketing report, from Content Marketing Institute "96% of technology marketers use social media content as their main content marketing tactic. By showing their personalities behind their brand and by going above and beyond to express their opinions, B2B tech companies are starting to find their particular niche to interact and establish a conversation with their target audience."
Manufacturing is an industry that counts mainly on strong relationships between the manufacturers and the buyer to whom they provide their product. Many of the industrial organizations rely heavily on a direct distribution or dealer sales force for growth. But why would a manufacturer need digital marketing? There are various actions that marketing can do for the manufacturers; from updating the website to creating remarkable content, to increasing the conversion rate all along the sales funnel and many more…
We’re going to explore 2 remarkable case studies showing how inbound marketing helped manufacturing companies skyrocket their performances.
The first case study we’ll explore is Northern Engraving’s.
With new technologies being released everyday people find themselves using more and more ways to be connected to internet. This has encouraged people to keep online almost 24/7 using different devices. In addition, around 74% of US population is expected to have at least one smartphone by the end of year 2018 while the number for the UAE is 85% which translates into a lot of devices that are constantly connected to the World Wide Web. Different studies say that the average adult uses at least 4 devices a day in order to be connected to internet.
This also has caused people to go directly to internet when they are looking to please any need. And this is especially true when we talk about housing. Most people, regardless of the generation, take their first step into looking for buying a house by getting into the internet. This was expressed by the National Association Realtors (NAR) through the NAR Research Resource Guide.
Some businesses think that if they offer an outstanding product or service, they will definitely drive a huge amount of sales, which is not the case at all!
You can provide the greatest product or service of all times and still don’t close a single deal if you don’t have a skillful marketing team who can create a high-quality marketing strategy, implement it and keep the evaluation and optimization going all the time.
With the global digitalization of our world, every day, more and more technologies are released encouraging people to find newer ways to communicate with other people. It is very important for us not only to be aware of it, but also, to use this important information in order to organize ourselves and be able tomake the right calls and cope with the challenges of this new era. We need to take the chance of using all the different resources that have been put with our grasp by exploiting the digital world. Not sure how to do that? No need to worry. Here will give you some successful b2b tips for digital market to rise your ROI.
What If today ‘s B2B buyer expects the same type of experience as a B2C buyer ? Are you a B2B business? So, if your company sell products or services to other businesses, don’t you think it’s time to update your B2B marketing strategy for a new generation of buyers? Think about it.
Every Time you walk into a business meeting, you find out that sales and marketing data doesn't match? Then, teams start to play the blaming game, and spend hours trying to discover what’s going on and what insights are actionable. Does it happen daily?
So, have you ever wondered, about the reasons of the ongoing conflicts between the sales team and the marketing team in your company, the impact of these ongoing conflicts on your business and revenue, and solutions to Align both of sales and marketing teams in your Business and get them on the same page.
Over the past few years, the world has been turned to the digital technologies. Consequently, customers are more self-educated than ever before. Today’s B2B customers behaviors’ have changed – they expect engaging and personal brand experiences throughout companies social media channels and websites, to have immediate access to information and services they search for.