Over the past few years, the world has been turned to the digital technologies. Consequently, customers are more self-educated than ever before. Today’s B2B customers behaviors’ have changed – they expect engaging and personal brand experiences throughout companies social media channels and websites, to have immediate access to information and services they search for.
Today’s technology has changed how we do business and the way consumers search for products they need. Most of consumers go online to discover some solutions to their problems that helps them make their own decisions about companies they will deal with, or products they will buy.