Insights to an Effective Digital Marketing Strategy for your B2B Technology Company

Posted by Hinar Negm on May 2, 2018 4:27:30 PM

As technology advances each year, the digital marketing strategies and tactics for B2B companies become more advanced and complex.  On the other hand, digital marketing has proven to be a powerful tool for B2B companies to engage with their targeted audience, and retain their customers over all social media channels.  

 

According to the 2016 B2B Technology Content Marketing report, from Content Marketing Institute "96% of technology marketers use social media content as their main content marketing tactic. By showing their personalities behind their brand and by going above and beyond to express their opinions, B2B tech companies are starting to find their particular niche to interact and establish a conversation with their target audience."

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Topics: B2B marketing, B2B inbound marketing

2 Inspiring Manufacturing Marketing Success Stories

Posted by Mayar Sabry on May 2, 2018 4:19:15 PM

Manufacturing is an industry that counts mainly on strong relationships between the manufacturers and the buyer to whom they provide their product. Many of the industrial organizations rely heavily on a direct  distribution or dealer sales force for growth. But why would a manufacturer need digital marketing? There are various actions that marketing can do for the manufacturers; from updating the website to creating remarkable content, to increasing the conversion rate all along the sales funnel and many more…

We’re going to explore 2 remarkable case studies showing how inbound marketing helped manufacturing companies skyrocket their performances.

The first case study we’ll explore is Northern Engraving’s.

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Topics: B2B marketing, B2B inbound marketing

How Realtors Can Break into Inbound Marketing

Posted by Hadeer Essam on May 2, 2018 3:47:29 PM

With new technologies being released everyday people find themselves using more and more ways to be connected to internet. This has encouraged people to keep online almost 24/7 using different devices. In addition, around 74% of US population is expected to have at least one smartphone by the end of year 2018 while the number for the UAE is 85% which translates into a lot of devices that are constantly connected to the World Wide Web. Different studies say that the average adult uses at least 4 devices a day in order to be connected to internet.

 

 This also has caused people to go directly to internet when they are looking to please any need. And this is especially true when we talk about housing. Most people, regardless of the generation, take their first step into looking for buying a house by getting into the internet. This was expressed by the National Association Realtors (NAR) through the NAR Research Resource Guide.

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Topics: B2B marketing, B2B inbound marketing

5 Successful B2B Digital Marketing Plan to Raise Your ROI in the Middle East

Posted by Hadeer Essam on Apr 22, 2018 11:59:35 AM

With the global digitalization of our world, every day, more and more technologies are released encouraging people to find newer ways to communicate with other people. It is very important for us not only to be aware of it, but also, to use this important information in order to organize ourselves and be able tomake the right calls and cope with the challenges of this new era. We need to take the chance of using all the different resources that have been put with our grasp by exploiting the digital world. Not sure how to do that? No need to worry. Here will give you some successful b2b tips for digital market to rise your ROI.

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Topics: Digital Marketing, B2B marketing, B2B inbound marketing

Why Using Inbound Marketing For your B2B?

Posted by Hinar Negm on Apr 11, 2018 10:44:29 AM

 Over the past few years, the world has been turned to the digital technologies. Consequently, customers are more self-educated than ever before. Today’s B2B customers behaviors’ have changed – they expect engaging and personal brand experiences throughout companies social media channels and websites, to have immediate access to information and services they search for.

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Topics: B2B marketing, lead generation, B2B inbound marketing

5 Marketing Tactics To Raise Your Sales Conversion Rate

Posted by Mayar Sabry on Mar 29, 2018 12:41:01 PM

 

Inbound marketing focuses on enforcing the relationship between a company and its leads -potential customers- so that when they come to the buying decision, they choose it.

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Topics: B2B marketing, lead generation, B2B inbound marketing

The 4 Proven Keys to Raise your Sales with Inbound Marketing

Posted by Hinar Negm on Mar 21, 2018 3:07:05 PM

Today’s technology has changed how we do business and the way consumers search for products they need. Most of consumers go online to discover some solutions to their problems that helps them make their own decisions about companies they will deal with, or products they will buy.

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Topics: B2B marketing, lead generation, B2B inbound marketing

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