For the recent years, LinkedIn has proven to be the social media platform for professionals from all around the world.
It used the power of new media and its capabilities to bring people together in the business domain.
It brought and engaged professionals from different industries and dramatically changed the way companies search and hire new talents.
However, that's only one side of using LinkedIn, but who said LinkedIn is just for hiring and searching for jobs? If you use it professionally and optimize, LinkedIn can generate leads too.
LinkedIn recently, has made major changes helping businesses grow, and it's your job to start taking LinkedIn into consideration in your next Marketing Strategy.
Digital marketing Agencies in Egypt usually use Facebook as their primary Social Media platform in their marketing campaign.
Facebook is the platform with highest number of users (around 45 Million Egyptian users).
However, by nature, most of Facebook users are using it to engage with family and friends, gossip, and share personal content.
On the contrary, LinkedIn emerged as a place for Business. It is where all colleagues meet and participate in professional groups, know about other companies and their projects/products, and foremost, search for talents or new jobs.
It is the place where most of the users (if not all) are employees and have the purchasing power and the mindset that is able to take a buying decision based on the content you provide, so Why miss out on them?
Here are some LinkedIn tips for real estate professionals in Egypt that you need to be mindful of when considering your company marketing campaign.
1.SETTING UP YOU REAL ESTATE LINKEDIN PAGE
LinkedIn is the world's largest social network for professionals. With over 161 million registered users in more than 200 countries, more than two million companies have created LinkedIn Company Pages to view.
So the question is: haven't you created a presence for your company on LinkedIn yet?
Before starting anything, take a moment to think "What makes you connect with anyone on LinkedIn?" Well, YES! Their profile is appealing to you, they publish valuable content that you find useful or they are influencers in the same industry as you.
Now let's turn things around, what would make anyone connect/follow your page? Of course, they should find it professionally appealing, thinking to themselves "I should connect with them"
- Add your company's profile picture (preferably the one used for other social media accounts for consistency and familiarity).
- Use a professional cover photo that represents your company/industry. This is where you get more creative and boost your real estate business.
- Don't forget to write a brief about your company, highlighting your unique values, mission, vision and goals.
Before publishing any picture, make sure you have the right size of the image to boost your linkedIn for real estate industry. Below is an image outlining the sizes required for each image.
Image Source: Hubspot
2. OPTIMIZING YOUR LINKEDIN PROFILE
SEO is not only for blogs, optimizing your LinkedIn profile is essential too, for search engines such as Google, Yahoo and Bing. Optimizing your URL with a proper keyword will help a lot when somebody searches for your name.
If you left your URL inappropriately written, this will eliminate the chance of appearing on search results when anyone types in your name.
3. LINKEDIN GROUPS
LinkedIn Groups are the best ways to get known among your target audience.
Imagine how many groups you can find by just typing Real Estate Egypt? Probably a lot, in these groups you will find prospects, real estate agents and of course competitors. There is a continuous exchange of tips, information and educational material on such groups.
- The question now is, where is your real estate company from all of this?
- Are you playing a role in any of the information published?
- Are you helping out any of your potential buyers?
- Are you aware of what your competitors are doing?
You have to make sure you are a part of this process. Don't waste any chance on attracting potential customers, just because you are not on LinkedIn.
4. REMEMBER ME?
"Before you can have a share of market, you must have a share of mind"- Leo Burnett
The great Leo Burnett said it all - a famous American advertising executive and the founder of Leo Burnett Company. He was famous for characters creation such as Jolly Green Giants.
If you're not on top of your potential customers' mind, they won't remember you. But this doesn't mean you should flood their news feed with updates just for the sake of reminding them of who you are. Believe me, they will unfollow you immediately.
Be consistent and frequent when it comes to publishing updates. Follower appreciate valuable content that will educate, entertain and enlighten them. We guarantee they will always come back for more.
Use the great tools offered by LinkedIn to share as much impressive projects as you can. Become the lead authority of your network.
Using rich media, you can post images, PDFs, Slideshare and other valuable contents for people to review and get a better understanding of your Real Estate Agency.
How can this help? Well this is common sense, this will increase the exposure of your agency to new audience -in other words- "potential customers" in the near future. Educational content tend to go viral, and people definitely appreciate free content. So give them a lot!
According to LinkedIn, Three out of four members have used LinkedIn to research a person or company, also, Google lists LinkedIn as a trusted source in its search results.
Therefore, linkedIn is vital when it comes to establishing trust as a professional firm. It's all about maintaining trust between you and your potential buyers.