While taking a look at the latest trends used by digital marketing agencies in Egypt, we found some innovative real estate marketing ideas in Egypt that give any business 'The Edge' over the competition.
Those ideas, when applied appropriately, will generate more prospects and make it less difficult to convert leads into clients.
We have found that real estate marketing strategies in Egypt vary from necessities that place you -as a brand- on the right route, to extraordinary factors that rank you as #1 professional competitor in your area.
Therefore, we have gathered the essential guidelines to put your plan into action. Split into 3 major areas: Basic, Skilled and Innovative.
Basics: to suit all new professionals to the field of marketing
Skilled: For experienced professionals who wish to take their career to the next level.
Innovative: For the resourceful professionals who have the urge to invent new concepts and ideas.
This blog discusses the fundamentals you need to implement in your real estate business as a start.
You will need to add those guidelines to your business plan and analyze each step to measure its effect on your business .
- Identify your brand identity and marketing plan.
This is a must, as it will assist you throughout your plan. Investing time and effort to define your brand is substantial and definitely worthwhile. Also, developing your business and real estate marketing plan will help you set and track goals and plan out exactly what marketing tactics to prioritize.
- Set up a strong real estate profile
When prospects find your business online, they must be able to get a powerful sense of what your business is about.
- Establish a real estate portfolio that your potentials will appreciate. Provide your experience, values, and interests, and put it clearly on the ‘About Me’ page of your business website.
- Develop a unique value proposition
In order to be a successful Real Estate marketing professional, you don't need to have exceptional qualities that place you above others, but you need to specify what those unique qualities mean to your customers, prospects, and society.
A brief value proposition should reveal your value and strengths as a marketer.
- Set up a 30-second presentation to use when speaking with new prospects
If you build a unique value proposition, you can come up with a pitch as something that’s very similar in your primary discussions with prospects.
You should be able to make a short, yet powerful statement that means you’re a knowledgeable professional who knows the market place better than anyone else. Once you prepared your pitch, practice it out loud.
- Update your website once a week
Your website is the main portal to boost your business brand. If prospects see the same information on your website constantly, they will think that you have limited value to provide them.
Make sure you’re refreshing featured listings and adding new valuable content for your audience –once a week as a minimum.
If you want greater real estate agent marketing ideas, see what some great industry benchmarks stated about achieving marketing success. Then check the rest of the above lists we have mentioned to gain more experience and knowledge.
What are your favorite marketing ideas from this list? Any great ideas we should add? Leave your thoughts in the comments below!
Your online presence needs to follow your customers' directions which are moving towards technology and innovation. It's also worth your time and effort to check the Beginner's Guide To Take Your Real Estate Marketing To The Next Level.