3 B2B chatbots case studies:Do Chatbots Increase sales?

Posted by Hinar Negm on Jul 19, 2018 12:38:33 PM

For many companies, the implementation of a chatbot is about working smarter – chatbots can connect across channels, applications and devices to deliver an omnichannel experience.

But, the real value of chatbots lies in what you do with the data from conversations with customers or prospects. With bots we can analyze how consumers interact; conversation length, and nudges that lead to particular behaviors to understand the customer journey. Also, bots boost the customer experience, completing the loop on engagement and sales.

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Topics: B2B inbound marketing, B2B marketing, digital marketing services

How to perfectly choose the content type for your audience

Posted by Mayar Sabry on Jul 1, 2018 4:48:48 PM

Content creation is the way a brand connects and engages with its audience. That’s why you must know your audience very well, listen to them and engage in conversations with them, if you want to create content in the way they think.

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Topics: content marketing, lead generation, Digital Marketing

The Secret Why Your Website Traffic is Slow

Posted by Hadeer Essam on Jul 1, 2018 4:35:55 PM


The reasons why your website is not getting enough traffic can vary and currently, there are thousands of people wondering about this very same issue and looking for information on different SEO forums. However, the good news is that, despite not being very simple, there is an answer to why your website is not getting traffic, or an explanation to be more precise.  

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Topics: Digital Marketing

5 Reasons why your social media content isn't going viral

Posted by Hinar Negm on Jul 1, 2018 4:27:32 PM

You have good content, but it just doesn’t seem to get any shares. You wrote a booming blog post, you worked for days on that video, you stretched all of your graphic design muscles to make an infographic, and no one shared any of it.

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Topics: B2B marketing, Digital Marketing, content marketing

5 Steps To Find Your Perfect Customers Online

Posted by Hinar Negm on Jul 1, 2018 4:22:46 PM

 

Customers are the lifeblood of your business, and finding out where your customers are online is also an essential part of your efforts to build your business strategy and raise your profile with potential customers. Many business owners waste a lot of time using many social media channels a day but not the channels used by their customers. Many issues arise because business owners don’t have a clear idea of what their ‘Ideal’ customers looks like.

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Topics: lead generation, Digital Marketing

How response time affects your conversion rate

Posted by Mayar Sabry on Jul 1, 2018 4:15:49 PM

 

How many times have you contacted a brand and you were so close to make the buying decision, and then the answer came to you very late, after you felt that you no longer want to conduct a purchase?


On social media, people expect brands to reply instantly or after a few moments to their questions, but when this doesn’t happen, customers start getting mad and feeling ignored, then they may give brands a negative review -which we witness a lot- because “they don’t respect their customers”

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Topics: B2B marketing, Digital Marketing

Insights to an Effective Digital Marketing Strategy for your B2B Technology Company

Posted by Hinar Negm on May 2, 2018 4:27:30 PM

As technology advances each year, the digital marketing strategies and tactics for B2B companies become more advanced and complex.  On the other hand, digital marketing has proven to be a powerful tool for B2B companies to engage with their targeted audience, and retain their customers over all social media channels.  

 

According to the 2016 B2B Technology Content Marketing report, from Content Marketing Institute "96% of technology marketers use social media content as their main content marketing tactic. By showing their personalities behind their brand and by going above and beyond to express their opinions, B2B tech companies are starting to find their particular niche to interact and establish a conversation with their target audience."

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Topics: B2B inbound marketing, B2B marketing

2 Inspiring Manufacturing Marketing Success Stories

Posted by Mayar Sabry on May 2, 2018 4:19:15 PM

Manufacturing is an industry that counts mainly on strong relationships between the manufacturers and the buyer to whom they provide their product. Many of the industrial organizations rely heavily on a direct  distribution or dealer sales force for growth. But why would a manufacturer need digital marketing? There are various actions that marketing can do for the manufacturers; from updating the website to creating remarkable content, to increasing the conversion rate all along the sales funnel and many more…

We’re going to explore 2 remarkable case studies showing how inbound marketing helped manufacturing companies skyrocket their performances.

The first case study we’ll explore is Northern Engraving’s.

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Topics: B2B marketing, B2B inbound marketing

4 Must Have Skills your marketing Staff Should Learn

Posted by Mayar Sabry on Apr 22, 2018 12:43:54 PM

Some businesses think that if they offer an outstanding product or service, they will definitely drive a huge amount of sales, which is not the case at all!

You can provide the greatest product or service of all times and still don’t close a single deal if you don’t have a skillful marketing team who can create a high-quality marketing strategy, implement it and keep the evaluation and optimization going all the time.

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Topics: B2B marketing, marketing

5 Successful B2B Digital Marketing Plan to Raise Your ROI in the Middle East

Posted by Hadeer Essam on Apr 22, 2018 11:59:35 AM

With the global digitalization of our world, every day, more and more technologies are released encouraging people to find newer ways to communicate with other people. It is very important for us not only to be aware of it, but also, to use this important information in order to organize ourselves and be able tomake the right calls and cope with the challenges of this new era. We need to take the chance of using all the different resources that have been put with our grasp by exploiting the digital world. Not sure how to do that? No need to worry. Here will give you some successful b2b tips for digital market to rise your ROI.

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Topics: B2B marketing, Digital Marketing, B2B inbound marketing

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