Insights to an Effective Digital Marketing Strategy for your B2B Technology Company

Posted by Hinar Negm on May 2, 2018 4:27:30 PM

As technology advances each year, the digital marketing strategies and tactics for B2B companies become more advanced and complex.  On the other hand, digital marketing has proven to be a powerful tool for B2B companies to engage with their targeted audience, and retain their customers over all social media channels.  


According to the 2016 B2B Technology Content Marketing report, from Content Marketing Institute "96% of technology marketers use social media content as their main content marketing tactic. By showing their personalities behind their brand and by going above and beyond to express their opinions, B2B tech companies are starting to find their particular niche to interact and establish a conversation with their target audience."


Topics: B2B marketing, B2B inbound marketing

2 Inspiring Manufacturing Marketing Success Stories

Posted by Mayar Sabry on May 2, 2018 4:19:15 PM

Manufacturing is an industry that counts mainly on strong relationships between the manufacturers and the buyer to whom they provide their product. Many of the industrial organizations rely heavily on a direct  distribution or dealer sales force for growth. But why would a manufacturer need digital marketing? There are various actions that marketing can do for the manufacturers; from updating the website to creating remarkable content, to increasing the conversion rate all along the sales funnel and many more…

We’re going to explore 2 remarkable case studies showing how inbound marketing helped manufacturing companies skyrocket their performances.

The first case study we’ll explore is Northern Engraving’s.


Topics: B2B marketing, B2B inbound marketing

How Realtors Can Break into Inbound Marketing

Posted by Hadeer Essam on May 2, 2018 3:47:29 PM

With new technologies being released everyday people find themselves using more and more ways to be connected to internet. This has encouraged people to keep online almost 24/7 using different devices. In addition, around 74% of US population is expected to have at least one smartphone by the end of year 2018 while the number for the UAE is 85% which translates into a lot of devices that are constantly connected to the World Wide Web. Different studies say that the average adult uses at least 4 devices a day in order to be connected to internet.


 This also has caused people to go directly to internet when they are looking to please any need. And this is especially true when we talk about housing. Most people, regardless of the generation, take their first step into looking for buying a house by getting into the internet. This was expressed by the National Association Realtors (NAR) through the NAR Research Resource Guide.


Topics: B2B marketing, B2B inbound marketing

4 Must Have Skills your marketing Staff Should Learn

Posted by Mayar Sabry on Apr 22, 2018 12:43:54 PM

Some businesses think that if they offer an outstanding product or service, they will definitely drive a huge amount of sales, which is not the case at all!

You can provide the greatest product or service of all times and still don’t close a single deal if you don’t have a skillful marketing team who can create a high-quality marketing strategy, implement it and keep the evaluation and optimization going all the time.


Topics: B2B marketing, marketing

5 Successful B2B Digital Marketing Plan to Raise Your ROI in the Middle East

Posted by Hadeer Essam on Apr 22, 2018 11:59:35 AM

With the global digitalization of our world, every day, more and more technologies are released encouraging people to find newer ways to communicate with other people. It is very important for us not only to be aware of it, but also, to use this important information in order to organize ourselves and be able tomake the right calls and cope with the challenges of this new era. We need to take the chance of using all the different resources that have been put with our grasp by exploiting the digital world. Not sure how to do that? No need to worry. Here will give you some successful b2b tips for digital market to rise your ROI.


Topics: Digital Marketing, B2B marketing, B2B inbound marketing

Powerful Must Do List to Update Your B2B Marketing Strategy

Posted by Hinar Negm on Apr 11, 2018 10:45:29 AM

What If today ‘s B2B buyer expects the same type of experience as a B2C buyer ? Are you a B2B business? So, if your company sell products or services to other businesses, don’t you think it’s time to update your B2B marketing strategy for a new generation of buyers? Think about it.


Topics: Digital Marketing, B2B marketing, lead generation

5 Tips to Integrate Sales and Marketing in your Business

Posted by Hinar Negm on Apr 11, 2018 10:45:07 AM


Every Time you walk into a business meeting, you find out that sales and marketing data doesn't match? Then, teams start to play the blaming game, and spend hours trying to discover what’s going on and what insights are actionable. Does it happen daily?

So, have you ever wondered, about the reasons of the ongoing conflicts between the sales team and the marketing team in your company, the impact of these ongoing conflicts on your business and revenue, and solutions to Align both of sales and marketing teams in your Business and get them on the same page.


Topics: Digital Marketing, B2B marketing, lead generation

Why Using Inbound Marketing For your B2B?

Posted by Hinar Negm on Apr 11, 2018 10:44:29 AM

 Over the past few years, the world has been turned to the digital technologies. Consequently, customers are more self-educated than ever before. Today’s B2B customers behaviors’ have changed – they expect engaging and personal brand experiences throughout companies social media channels and websites, to have immediate access to information and services they search for.


Topics: B2B marketing, lead generation, B2B inbound marketing

What Are the Benefits of Multi-Channel Digital Strategy for Your Business Marketing?

Posted by Hadeer Essam on Mar 29, 2018 1:24:33 PM

Every day, more and more new technologies are being created. They are released one after the other encouraging people to get themselves involved with the new advances. It is quite difficult to avoid feeling attracted to all these new technologies since they open a whole new world of possibilities in front of us. Possibilities of having new sources of information, as well as finding new ways to spread information making it very easy to have access to a virtually infinite number of individuals with which we can communicate.


Topics: Digital Marketing, B2B marketing

5 Marketing Tactics To Raise Your Sales Conversion Rate

Posted by Mayar Sabry on Mar 29, 2018 12:41:01 PM


Inbound marketing focuses on enforcing the relationship between a company and its leads -potential customers- so that when they come to the buying decision, they choose it.


Topics: B2B marketing, lead generation, B2B inbound marketing

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