Insights to an Effective Digital Marketing Strategy for your B2B Technology Company

Posted by Hinar Negm on May 2, 2018 4:27:30 PM

As technology advances each year, the digital marketing strategies and tactics for B2B companies become more advanced and complex.  On the other hand, digital marketing has proven to be a powerful tool for B2B companies to engage with their targeted audience, and retain their customers over all social media channels.  

top view of businessman hand working with modern technology and digital layer effect as business strategy concept

 

According to the 2016 B2B Technology Content Marketing report, from Content Marketing Institute "96% of technology marketers use social media content as their main content marketing tactic. By showing their personalities behind their brand and by going above and beyond to express their opinions, B2B tech companies are starting to find their particular niche to interact and establish a conversation with their target audience."

Today, we will not be focusing on the Digital Marketing Strategies for B2B companies; today, we will be focusing on how to set a Booming Digital Marketing Strategy for B2B technology companies, since there isn't a lot of information around this specific topic.

Most of B2B technology companies know how important digital and mobile channels are today for generating more leads and retaining customers, even so they don't have their own digital marketing plan to grow and engage their audiences effectively. “How do I bring a B2B product to market? And once I do, how do I create a marketing strategy that gets buyers to pay attention? How to start developing new digital marketing strategy?” These are the top challenges and problems that most of B2B technology leaders are struggling with.

Ready to update your digital marketing strategy? Ready to take your digital marketing strategy to the next level?

Here we provide you some insights to an effectively digital marketing strategy for your B2B technology company used by top-performing B2B technology companies:

Leveraging on Content:

Most B2B companies are now turning to content marketing as a preferred way to interacting with their targeted audience and other businesses. Also, they use the content marketing to generate more leads and revenue. To create effective content marketing campaigns, most B2B companies primarily count on blogging, webinars, and whitepapers. Blogging attracts new visitors while the signing up data for webinars and whitepapers help to grow your company’s prospect database. Let’s agree that blogs, webinars and whitepapers are very influential in establishing your company’s credibility and reputation.

Multi-channel marketing:

Social media content marketing always works for B2B marketing. Providing your audience with engaging content, sparking conversations, and some creative visual content ideas, will help in building a trusted relationship with your audience. At the recent IO conference, “Google announced even more metric reporting between AdWords, YouTube, Analytics, and other properties.” Google’s suite of tools is becoming more connected every day. Using range of G Suite— Ad Words in search, videos published on YouTube, and Analytics on your website —  and social media channels in your technology digital marketing strategy, allows you to dive into your target audience’s behavior, and no matter when a prospect’s buying journey starts, you can use analytics to follow your prospect’s journey.

Video marketing:

Online video advertising plays a great role in your B2B digital marketing strategy. B2b marketers have realized the opportunities provided by online video advertising, as the number of audience consuming digital video media on desktop and mobile platforms increases, so it has become essential to adopt this marketing channel to reach even more customers.

Mobile Marketing:

Recent statistics show that “over a third of B2B marketers use mobile devices between 50 and 75% of the time they spend researching on potential opportunities. It is no surprise then that 65% of B2B professionals rely on mobile sites and apps in their marketing strategies.”  As can be noted, the continuous growth of mobile marketing is now reflecting in the B2B business world, that’s why Mobile Marketing cannot be ignored in your digital marketing strategy.

Email Marketing:

Email marketing Still Works as a Perfect digital marketing tool in the B2B world. Many B2B technology companies count on email marketing as a key marketing channel while, focusing on personalization to increase the effectiveness of their emails marketing campaign.

Chatbots:

Chatbots can help increase on-page lead conversion, start sales conversions, and improve buyer satisfaction with accessible support. These tools can be installed easily on your website, and depending on the host, can often integrate with Slack, HubSpot, or other marketing tools.

Investing in a developer with SEO experience:

High-ranking technology companies generate the best qualified business leads. But a high-performing site is not just obtained by publishing content. So, it’s necessary to be practicing front-end as well as back-end SEO best practices. Many digital marketing professionals are catching on to back-end SEO  — adding micro data in your page metadata descriptions, interlinking between blog posts and important conversion landing pages, and increasing site speed  — these technical factors are just as important as content factors.


As shown above, there is no magic formula to update your marketing strategy and set up your booming digital marketing strategy. By using these insights for your B2B technology company’s strategy, you will stay ahead of your competitors, generate more leads, sales deals, and customers, but most importantly, your B2B technology company will gain the trust of your audience and always give them a reason to keep coming back.

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Topics: B2B inbound marketing, B2B marketing

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