Nowadays operating a successful business has become very hard. In the past a new good business idea could easily find its spot within the market, could attract customers through simple marketing and thrive, at least for a while.
Entrepreneurs are now more confident to present their new ideas to the world, thanks to the Internet, which made it easier for everyone to speak their minds and find others who appreciate their ideas, needing what they have to offer and willing to offer support.
Customer engagement is the interaction between a customer and a company’s products or services. These interactions are based on customer needs and what the company has to offer.
Martech short for Marketing Technologies, are the technological tools and software used for your company to easily plan, execute and monitor your marketing campaigns. Giving you accurate and real insights, which marketers can collect, analyze and effectively use for your business to succeed.