It’s not new that video marketing is growing very fast and is being critical to use by marketers to increase conversion rate.
Here are some important stats to see how fast is video marketing growing:
- By 2019, video will account for 80% of global internet traffic (Cisco)
- Two-thirds of marketers and agency executives confirm that video is the next trend in content marketing (iab)
- 82% of of B2C businesses report that video has become their most popular content marketing tactic (Content Marketing Institute)
- 48% of marketers plan to add YouTube to their content strategy in 2018. (HubSpot)
- Companies using videos in their marketing grow revenue 49% faster year-on-year than those which don’t (Aberdeen Group, 2015)
Content creation is the way a brand connects and engages with its audience. That’s why you must know your audience very well, listen to them and engage in conversations with them, if you want to create content in the way they think.
How many times have you contacted a brand and you were so close to make the buying decision, and then the answer came to you very late, after you felt that you no longer want to conduct a purchase?
On social media, people expect brands to reply instantly or after a few moments to their questions, but when this doesn’t happen, customers start getting mad and feeling ignored, then they may give brands a negative review -which we witness a lot- because “they don’t respect their customers”
Manufacturing is an industry that counts mainly on strong relationships between the manufacturers and the buyer to whom they provide their product. Many of the industrial organizations rely heavily on a direct distribution or dealer sales force for growth. But why would a manufacturer need digital marketing? There are various actions that marketing can do for the manufacturers; from updating the website to creating remarkable content, to increasing the conversion rate all along the sales funnel and many more…
We’re going to explore 2 remarkable case studies showing how inbound marketing helped manufacturing companies skyrocket their performances.
The first case study we’ll explore is Northern Engraving’s.
Some businesses think that if they offer an outstanding product or service, they will definitely drive a huge amount of sales, which is not the case at all!
You can provide the greatest product or service of all times and still don’t close a single deal if you don’t have a skillful marketing team who can create a high-quality marketing strategy, implement it and keep the evaluation and optimization going all the time.
Inbound marketing focuses on enforcing the relationship between a company and its leads -potential customers- so that when they come to the buying decision, they choose it.
Generating qualified leads, who will turn into customers was never an easy task! Capturing the right leads is like fishing, you have to understand everything about your potential customers needs and also be patient in order to push them down your sales funnel.
1.Optimize The Landing Page Of Your Marketing Campaign
When working on a campaign to generate more B2B qualified leads, you try to attract the biggest number of your target audience to visit your website and convert them into leads by filling-in a form to get the valuable content offer you’re providing them.
You have probably done many job interviews, waiting so patiently for a response but you hear nothing in a week, two or even a month. This keeps you wondering, what went wrong? How bad was it?
It's that time of the month/year where you as a digital marketer, social media specialist, SEO specialist or a content writer is asked to hand in a report to your manager.
Have you achieved what's expected? Have your marketing campaign efforts paid off? Are you both on the same track?