Anna Morozova

Recent Posts

Crisis Management 2020: Top measures for Digital Era

Posted by Anna Morozova on Apr 2, 2020 6:45:00 AM

2020 has just started, but its first quarter has already brought much upheaval, including the notorious Coronavirus. However, such reputable sources like Forbes and Independent predicted it in 2018, which means Coronavirus is one reason out of various factors causing crises.


Topics: digital marketing in egypt

CRM with marketing automation in 2020

Posted by Anna Morozova on Jan 13, 2020 9:28:33 AM

CRM with marketing automation is one of the 2020 trends. Unlike other trends, this one isn't based on assumptions and shows tangible results. However, it may be complicated to understand the differences between marketing automation and CRM. 

In this article, we are going to review CRMs with marketing automation and the differences between CRM and marketing automation, to be armed and ready for digital marketing transformation in 2020.


Topics: Grow your Business

In-house vs Outsourced Marketing: what is better for your business growth?

Posted by Anna Morozova on Jan 6, 2020 10:51:06 AM

If you are reading this article you have already realized the importance of digital presence for every business in 2020. At the same time, you must be confused how to arrange digital workflow, what tools and channels exactly you need to implement and what’s more important who should execute your digital marketing activities.

To guide you in this topic, we compared in-house marketing department and outsourced digital marketing activities.


Topics: Grow your Business

How To Grow Your Business If Marketing Funnel Is Dead?

Posted by Anna Morozova on Nov 18, 2019 9:34:13 AM

To achieve business growth, most of the companies put significant efforts and resources. However, 9 out of 10 businesses don’t reach their business goals. Why? Outdated business concepts, such as marketing funnel, is one of the reasons for this.


Topics: Digital Marketing, B2B marketing, Grow your Business

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