7 skills you need to be a savvy digital marketing expert

Posted by Hinar Negm on Mar 5, 2017 3:44:18 PM

Such a compelling need for businesses especially digital marketing agencies in Egypt to have a strong online presence. Engagement has become one of the most important things customers are looking for.

Highly engaged businesses have re-established the way they handle their day to day operations based on being digital marketing experts.

top view of two colleagues discussing data with new modern computer laptop and pro digital tablet with digital business strategy layer effect on wooden desk as concept.jpeg

Consequently, digital skills, especially in marketing, have become in serious demand, creating a gap in the labor market.

Nowadays the demand for digital marketing expert candidates has exceeded the expectations, in contrary to the supply. Smart seeking candidates realize the competitive advantage they can easily have in this booming field.

Moreover, HR professionals have noticed a significant percentage of employees shifting their careers to digital marketing,  once they grasped the potential of such a field.

Mentioned below an astounding list of jobs entailing various responsibilities.

  • Digital Marketing Specialist
  • Social Media Specialist
  • Content Writer
  • SEO Specialist
  • Digital Advertiser
  • Social Media Strategist
  • Affiliate Marketer
  • Email Marketer
  • Digital Analytics Specialist
  • Influencer Relationship Manager
  • Digital PR Specialist
  • UI/UX Strategist
  • DM Consultant/Freelancer

Those positions created a lot of job opportunities as the employers felt compelled to change the way they run their business and start opening a communication channel to reach their customers digitally.The more engaged they were with their target audience, the higher the chance of landing potential leads and converting the fit ones to quality customers.


For those jobs to be performed well and for the appointed people in charge to achieve the desired results; mentioned below the most essential skills to become a digital marketing expert in Egypt.

  • Creative Content Creation .

You don't have to be Jane Austen nor Charles Dickens to write creatively but you have to know how to use and play with the English language to serve your purpose.Start working on writing and copywriting skills, write as many drafts as you can, every draft will be better than the one before it, PROGRESS GUARANTEED!

  • Embrace your inner geek .

Get Familiar with Wordpress, not to the extent of being a developer but enough to understand it's analogy to design and develop a blog on your own.

It's not rocket science but it definitely is as important, if people like your blog, they will be interested in whatever you're offering, so it's a very strong tool to use to your advantage.

  • Instant Graphication – Say WHAT NOW!

      Your photo editing skills don't have to match that of a graphic designer but, you should, on one hand, be able to comprehend and analyze how visual works and on the other hand speak graphical terminology to commune what you imagine to be the end result regarding any visuals.

  • Analyze this, Analyze that!

No, we're not talking Robert De Niro the Italian Mobster, we're talking about your analytical game, it has to be strong. Certified analytics specialist would do perfectly but it's certainly not necessary.You should be able to grasp how A/B Split testing works.

Getting Google analytics integrated with your blog will show you the effectiveness of your efforts in measurable numbers, so you know whether your efforts are allocated in the right places or not and what changes need to be done, for your blog to perform better.

  • Passion is everything

Passion, especially for learning, is a golden competency to have in the digital marketing world, you're constantly learning and if you're not passionate about it, you won't move forward in this career or field. Passion is the key in the ignition to drive you to your goals, it's a substantial self-motivation tool that will always push you further.

  • Practice Practice Practice

"Give a man a fish and you feed him for a day, teach a man to fish and you feed him for a lifetime ".

This applies to learning but learning by doing is always the best way of learning and that goes without saying.Whenever you learn something, apply it on a personal project, experiment, trial, and error teaches you more than getting it right from the first time, so don't be afraid to fail once, twice or thrice.

  • Stay Updated

The Digital Marketing world evolves every day, every hour every minute, every second.If you don't stay on top of things, you might miss a window of opportunity that you could've used for your own benefit. If it's not captured in the moment, it loses its essence and value.

The exclusivity of any piece of information mentioned online can create a trend that can last and make a huge mark, so make sure you're always monitoring what's happening online and offline.


As you can see, some skills might strike you as technical skills and some as personal.Balancing them is key to master such a job.

The digital marketer persona has to be quite a character.  

Friendly, likable, objective thinker, good listener, adaptable and flexible; are among the characteristics needed to accommodate the fast growing changing dynamic environment of the digital world.

Topics: Digital Marketing, digital marketing courses, digital marketing learning path, career path in digital marketing

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