It’s not new that video marketing is growing very fast and is being critical to use by marketers to increase conversion rate.
Here are some important stats to see how fast is video marketing growing:
- By 2019, video will account for 80% of global internet traffic (Cisco)
- Two-thirds of marketers and agency executives confirm that video is the next trend in content marketing (iab)
- 82% of of B2C businesses report that video has become their most popular content marketing tactic (Content Marketing Institute)
- 48% of marketers plan to add YouTube to their content strategy in 2018. (HubSpot)
- Companies using videos in their marketing grow revenue 49% faster year-on-year than those which don’t (Aberdeen Group, 2015)
Here are some tips to follow to increase your video marketing conversion rate
Use a Custom Thumbnail with a Good Shot
Using an attention-captivating thumbnail can definitely increase the play rate of the video. Using a human face with a smile would be a great to choice, as smiles are universally known as a sign of happiness, friendliness and also shows that the video topic is interesting.
Using Live Streaming Services
Live streaming videos help you better connect with your audience because you’re showing your business to your audience in real time, which gives them the feeling that they can easily interact with you. This increases your chance to gain their loyalty.
Never Ignore the Skeptics, Target them!
No matter how perfect your product/ service is, you’ll never be able to avoid the skeptics! Instead of ignoring them and letting them affect your brand image, create videos that target them.
How to do so? It’s simple! Just create videos that explain how perfect your product/ service is and take time before creating this video to find out all the negative comments and all the worries that skeptics have over your service/ product. Then orient the video content to assure them that they don’t have to worry before buying your product or service. It would be awesome if you take advantage of testimonials of previous skeptics. This will help you convert more leads.
Make your Videos Shorter
creating a video that says it all about your product/ service never works well, people will feel bored after a certain time and will just skip to something else!
Try to be to the point and to deliver your message clearly. The following graph shows that the shorter your video is, the better.
If you found that your video is long, split it into shorter ones, this is how you can avoid losing leads on their way to conversion.
Use CTAs Throughout the Video
A CTA is a must-use for every marketer when creating content. Using a compelling CTA at the end of your video will definitely assist you converting more visitors into leads and more leads into customers -according to the stage of each in the buyer’s journey-. But what about those who don’t watch your video to the end? Will you easily sacrifice converting them?
Try A/B tests for different CTAs at different points in your video to find out what works best for your audience.