Customers are the lifeblood of your business, and finding out where your customers are online is also an essential part of your efforts to build your business strategy and raise your profile with potential customers. Many business owners waste a lot of time using many social media channels a day but not the channels used by their customers. Many issues arise because business owners don’t have a clear idea of what their ‘Ideal’ customers looks like.
Asking yourself How To Find Your Perfect Customers Online? let’s get started!
Find Your Perfect Customers Online with theses 5 steps:
Step 1 Create a buyer persona:
A buyer persona is a description of your ideal customer as if he or she were a real person. To identify the characteristics of your ideal customers, start with any data that can be gathered about your ideal customers.
If your business sells to consumers, your customer persona may include these information:
Age, gender, marital status, income, location, life stage, psychographics (attitudes, hobbies, beliefs, interests), and media they prefer.
If your business sells to businesses, your customer persona may include these information:
Industry, location, sales, revenues, number of employees, and Budget.
Identifying your ideal customers will help you get rid of customers that are less than ideal—those that are harder to sell to, don’t spend as much money and aren’t as profitable.
Step 2 Determine Your Keywords and Hashtags:
Now that you identified your ideal customers characteristics, you must determine what keywords and hashtags these customers use to search for information or solutions to their problems.
Step 3 Identify Likely social network:
Once you have identified your keywords, it’s time to do some additional research to figure out where your customers spend their time online. If your ideal customer are professionals, you may find them on LinkedIn. If you sell a product that depend on a great design, your customers might find Pinterest or Instagram more appealing. But Facebook still offers a great variety of customers, also be aware that now a day younger audiences are spending too much time on this social media channel. Also, one of the biggest elements that can boost your efforts to find your perfect customers online is “Timing”. Timing is everything, so pay attention to the time zones your customers are in, and schedule your content to be published around it.
Step 4 Create your marketing strategy:
You may think that you can use the same content for every social media channel, but each channel requires a Specific content marketing. Your campaign should include content that can be highlighted to show the network’s strengths. For example, you'll have to use visual content for Pinterest and Instagram, bite-sized messages for Twitter, and professional blogs and articles for LinkedIn.
Step 5 Analyze your campaign:
Marketing to your customers online is an ongoing process.Give time to develop and evaluate your efforts to determine where you go in the future. Use analytics and tracking tools provided by the difference social channels to make sure you are driving traffic and engaging your audience.
As shown above, focusing on your perfect customers doesn’t mean you turn away the non‐perfect customers, especially if you need the money. But focusing on ideal customers, make your business grow faster with less effort become more successful and profitable. Imagine having these kinds of customers that show up for you consistently, knowing who you are, and wanting you to work for them because they all agree that you are the perfect fit for them, let me tell you that “This is the power of identifying your perfect customers.”