Marketing statistics are applied to measure and evaluate opportunities, possibilities, and success of marketing programs. The success of your marketing strategy is linked to defining the target market and using effective marketing communication channels to reach it.
Statistics help you achieve these goals. They evaluate the success of your marketing efforts and provide the data on which changes in your marketing program are based.
While creating your new marketing strategy and in light of the current crisis, we present to you 5 statistics facts you have to know now before creating it.
1.Marketing Technology Statistics
86% of marketers use marketing automation. (Hubspot, 2020)
Marketing technology has a special impact on the way you reach your audience, how they consume your content, and how they interact with your brand.
Marketing technology statistics provide you with the best and most successful ways to communicate with your customers through different applications, programs and channels.
2.Content Marketing Statistics
72% of marketers said in 2018 that, Having a good content strategy is a major key to our success.
45% of B2C marketers think visual content is the most important type of content. (Content Marketing Institute, 2017)
Content marketing is intended to create and share downloadable written visual media so that the target audience can learn about you.
Content marketing statistics give you an accurate insight into how other content marketers solve the pain points of the target audience and generate potential customers. This will help you determine which technologies will be most effective for your clients and potential customers.
3.Social Media Statistics
Social media has spread widely, with around 3 billion people around the world using it.
According to Facebook in 2019, there are over 2.38 billion monthly active users on Facebook.
More than 500 million people use Instagram every day. (Oberlo, 2019)
While on the other hand Hubspot indicated that, in 2020 74% of global marketers invest in social media Marketing.
Social media marketing statistics will help you know what marketers are currently doing to successfully expand the scope and reach of customers, enhance brand awareness, and promote products and services through these platforms in order to track their steps in your business.
4.Lead Generation Statistics
According to Ring Lead in 2017, 85% of B2B marketers say lead generation is their most important content marketing goal.
Marketing automation is one of the four most popular methods for creating personalized customer experiences. (House of Marketing, 2019)
Lead generation is tied to how it attracts your business and makes anyone search for your brand, products or services. This is part of every customer's journey to becoming your client.
With lead generation statistics, you'll discover how other marketers use the process to achieve their goals of converting leads into paid customers.
5.Search Engine Optimization Statistics
More than 64% of marketers invest in search engine optimization. (Hubspot, 2020)
According to Statista in 2020, 52% of web traffic worldwide is mobile.
Search engine optimization, or SEO helps you know how customers search for you or your online competitors find it.
The statistics will help you improve your search engines, so that your website pages appear higher on search engine results pages in addition to increasing website traffic and conversions.
With these statistics, you can build a marketing strategy synchronized with the current situation and help you achieve your goals.